What's your typical project size?

Anywhere from a 30-person private dinner to a 1,500-cap corporate launch. About 70% of our work sits between £15,000 and £80,000 in total spend, though we've produced both ends. Smaller events under £5,000 we usually refer to trusted partners.

How far in advance should we book?

Weddings: ideally 9–12 months out, though we've turned around a Provence wedding in eleven weeks. Corporate: 8–14 weeks is typical. Birthdays and socials: as little as three weeks if the brief is tight. We hold a small calendar of fast-turnaround weeks each quarter for short briefs.

London is home. UK-wide regularly, and we have repeat producers in Provence, the Amalfi Coast, Marrakech, Mallorca, the Cotswolds and the Scottish Highlands. Anywhere else, we'll quote travel and a scouting trip honestly.

How does pricing work?

A flat planning and production fee, plus suppliers at cost. We never take supplier commission — it keeps us honest about who's the right florist, caterer, or band for the room. Fees scale with guest count and complexity, not with budget.

Do you handle the legal & logistical bits?

Yes. Licensing, insurance, supplier contracts, accessibility provision, dietary management, transport, accommodation logistics, and on-the-night safeguarding. Anything you'd worry about, we handle.

What if we change our minds mid-plan?

It happens, often, and it's fine. We rebuild without drama. The 25% deposit is non-refundable; everything else (suppliers, venues, etc.) is governed by their own contracts, which we negotiate to be as flexible as we can.

The Standard London Event Planner — Birthdays, Pop-ups, Brand Events

Capacity

20 to 300 across the hotel's restaurants, lounges and rooftop

Best for

Birthdays · Socials & Pop-ups · Corporate

The hotel's strongest formats for our briefs are the private dining rooms (Decimo and Isla, 20–60 guests), full restaurant takeovers (80–180), the lobby bar takeovers for brand activations (200–300 over an evening), and rooftop hire for golden-hour drinks events (60–120). The rooftop view across St Pancras and the Eurostar terminal is the strongest mid-city view in London.

Most of our Standard work is 40th and 50th birthdays, brand activations, launch after-parties, and corporate hospitality dinners. The hotel's pricing sits at the upper-middle of central London hotel-venue rates; the value is in the speed at which the team moves and the consistency of food and beverage.

Lead times: four to eight weeks comfortably for private dining or rooftop events; eight to twelve for restaurant takeovers or full-floor brand activations.

Briefs we produce here

What we've built at The Standard, London.

40th and 50th birthday parties (40–120 guests)
Brand activations and launch after-parties
Corporate hospitality dinners
Rooftop drinks events and warm-up parties

Related services

Birthdays →Socials & Pop-ups →Corporate →

Questions, answered

Planning an event at The Standard, London.

01Can we hire the rooftop privately?

Yes — the rooftop bar and restaurant can be hired exclusively, or in parts. Peak summer dates book 8–12 weeks ahead. Off-season weekday hire is often available with shorter lead times.

02What about late licensing?

The Standard runs to 02:00 most nights in the relevant spaces. Our after-party programming routinely uses the late-night bar areas for the inner-ring continuation after a larger event ends.

03Do you handle catering, or does the hotel?

Catering is by the hotel's in-house F&B team — and it's good. Our role is producing the event itself: timing, music, decor, run-of-show, supplier coordination. Bar programmes can be tailored to the brief.

Begin

An event at
The Standard, London?

A thirty-minute call. We'll tell you within the week whether we're the right house for the brief — and which other venues might be worth a look.

Start a brief →See all venues →

What we've built at The Standard, London.

Planning an event at The Standard, London.

An event atThe Standard, London?

An event at
The Standard, London?